Model for the biggest luxury brands, Jan Ahlgren has created his own perfume brand with the perfumer Jérôme Epinette and his wife Polly. Every fragrance tells a story, a memory, an emotion. The morning light of Scandinavia, the summer holidays, Stockohlm’s unique vibe, Polly’s black tea in the morning, a jazz concert in New York, a dancer at the Moulin Rouge of the « Belle Epoque » or Greta Garbo alone in a hotel room… Classic and contemporary at the same time, each fragrance releases feelings, and makes a mark on everyone’s minds.

Jan Ahlgren, creator of Vilhelm Perfume

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