LA PARFUMERIE MODERNE
Eau de Parfum 100ml
No Sport has the cheek of dressing up the queen of flowers as a dandy. Its name slyly refers to a quip by Winston Churchill, who lived in a famous Art Deco hotel in London during the Blitz… A balcony with a view on Hyde Park: the resinous green of galbanum, the moist earth of patchouli, the brush and roots of vetiver. In window boxes on the terraces, rose bushes are whipped – a time-honored tradition in English schools – by the bracing, minty lemony facets of geranium. As a counterpoint to this typically masculine note, the hay and almond tendrils of Sir Winston’s cigar. An original rose-tobacco accord, as witty as the great man’s bon mots.
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TOP NOTES: Bergamot, Galbanum
HEART NOTES: Essence of Rose, Geranium, Pink Berry, Clove
BASE NOTES: Absolute of rose, Tonka bean, Sandalwood, Liatrix
COMPOSITION: Alcohol denat, Fragrance, Demineralized water, D limonene, Linalool, Geraniol, Eugenol , Citronellol, Citral, Coumarin, Benzyl alcohol, Farnesol.
ABOUT THE BRAND
The young boy tiptoes his way up the marble staircase of a forgotten palace. Once at the top floor, he sneaks into a mighty suite. A perfume flask gleams inside a dusty bedside table. Intrigued by the unlabelled phial he investigates. Was it left behind by the Indian princess who often stayed in this apartment? The perfume smells of lilac. Where could it possibly come from? Coty, Houbigant, Gabilla, Lenthéric? Perhaps the fragrance had been composed expressly for her? Little did he know that this tiny time capsule straight from the golden age of modern perfumery contained his future.
It is to recapture the magic of his serendipitous find, that Philippe Neirinck founded la Parfumerie Moderne. The name of the house spells out its paradox. Modern perfumery was invented between the "Belle Epoque" and the Jazz age, just when the most luxurious hotels were springing up around Europe, to cater sophisticated cosmopolitan travellers. It is from this glamorous era that the modern perfumer draws his inspiration, sending us mysterious scented messages from the timelessly elegant settings of Europe's most mythical hotels.
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