Obvious products

In a word, ‘obvious’ sums up Obvious’ entire approach. This is what the brand is all about: an obvious name, obvious simplicity, obvious style, and perfumes that obviously say what they are without resorting to false complexity. A brand that chooses pleasure, delicacy and refinement. If you like strong or very baroque scents, go way. David Frossard, the brand's creator, is looking for purity, evidence, and the refined pleasure of a fragrance that accompanies you, not overwhelms you. Beautifully chiseled skin fragrances based on the great perfumery accords, revisited and modernized: Un Bois, Une Vanille, Un Musc, Une Rose... A simplicity that resembles a return to a more conscious, more local, reasoned consumption. Here the art of perfume is at its peak, with a very minimalist and strong ambition at the same time: the perfumer does not save lives, but he can bring you additional pleasure, or even happiness, and that's already a great thing! A convincing eco-responsible brand as an evidence!

After completing his studies in philosophy, David started out in the family business which sold perfumes and cosmetics in Africa. Keen to strike out on his own, he joined L’Artisan Parfumeur where he was appointed Head of Exports. In 2005, the young entrepreneur founded Différentes Latitudes, a company specialising in supporting ‘indie’ perfume brands. He successfully launched the leading brands in this sector: BYREDO, Juliette Has a Gun, Atelier Cologne, Memo, BDK Parfums, Liquides Imaginaires, Parfums Frapin, Ella K, etc. In 2013, he created the ‘Liquides Perfume Bar’ and, in autumn 2020, he finally took the step to create his own brand, a brand that epitomises his principles and deeply held convictions: OBVIOUS.

obvious discovery set
  • Online only
In stock
Obvious

obvious discovery set

KITDEC
€15.00
OBVIOUS 8 samples + 15€ gift voucher Discover the OBVIOUS perfume collection through 8 perfume samples. OBVIOUS Discovery Set includes: - 8 x 1,5ml perfume samples: Un Bois, Un Poivre, Un Musc, Une Fleur d'Oranger, Une Vanille, Une Rose, Un Patchouli, Une Verveine - A 15€ gift voucher valid for the purchase of a OBVIOUS perfume 100ml (sent by email as...
Un Bois - Eau de Parfum | Obvious Un Bois - Eau de Parfum | Obvious 2
In stock
Obvious

un bois

BOI100
€110.00
OBVIOUS Eau de Parfum 100ml A freshness of character. A fresh, solid and dry fragrance like the material it is named after. A modern woody scent carried by ambroxan that makes it addictive. The notes of sandalwood, cypriol and cedar follow one another to leave an impression of character and power. Un Bois vibrates like a "Fender" or "Gibson" in full...
un musc un musc  2
In stock
Obvious

un musc

MUS100
€110.00
OBVIOUS Eau de Parfum 100ml The comfort and elegance of a second skin. When perfume and skin enter a perfect symbiosis to sublimate the rare elegance of being authentic to oneself, Un Musc appears. A fragrance that slips on like the most beautiful and softest of white T-shirts, becoming a timeless and ageless classic. Notes of ginger, bergamot and...
Un Patchouli - Eau de Parfum | Obvious Un Patchouli - Eau de Parfum | Obvious 2
In stock
Obvious

un patchouli

PAT100
€110.00
OBVIOUS Eau de Parfum 100ml Memory of a wind of revolt and freedom.  This exotic leaf that reached our nostrils thanks to the Silk Road captivated the bourgeoisie of the nineteenth century as well as the hippies of the twentieth. Patchouli calls for a desire for elsewhere, for exoticism and mystery. Essence of paradoxes, its embalming side, rounded by...
Un Poivre - Eau de Parfum | Obvious Un Poivre - Eau de Parfum | Obvious 2
In stock
Obvious

un poivre

POI100
€110.00
OBVIOUS Eau de Parfum 100ml The freshness and insolence of adventure. An original and insolent fragrance, this invitation to adventure opens with a spicy freshness. The peppers of the Malabar coast are refreshed by the caraway seed, an original material that smells of minty cumin and stretches to the heart with the violet leaf, elegant and sophisticated...
Une Fleur d'Oranger - Eau de Parfum | Obvious Une Fleur d'Oranger - Eau de Parfum | Obvious 2
In stock
Obvious

une fleur d'oranger

FDO100
€110.00
OBVIOUS Eau de Parfum 100ml Soft and sensual like a summer afternoon.  A sunny and generous fragrance that reminds us of summer "farniente" and exalts the beauty of citrus, mythical fruits that populate history. A dive into the Mediterranean heart, from the Cypriot tangerine, cradle of Venus, to the Italian bergamot, and of course the neroli of the...
une rose une rose 2
In stock
Obvious

une rose

ROS100
€110.00
OBVIOUS Eau de Parfum 100ml At dawn I was born baptized with dew.  A surprisingly fresh rose bathed in the sunshine of Florida grapefruit and Mexican mandarin. Its freshness gives it a modernity never equaled and its spicy facet a delightful originality. It is fresh and virginal, spicy and sensual, but always captivating and luminous.
Une Vanille - Eau de Parfum | Obvious Une Vanille - Eau de Parfum | Obvious 2
In stock
Obvious

une vanille

VAN100
€110.00
OBVIOUS Eau de Parfum 100ml A sensual greediness.  Vanilla is a universal ingredient, the fruit of the wild orchid. We wanted to return to this exotic fruit, to this black pod that is happily opened to release its sensual sweetness. By moving away from the gourmet and very luscious vanilla, we restore its ancestral depth. Its scent is unctuous and...
une verveine une verveine 2
In stock
Obvious

une verveine

VER100
€110.00
Eau de Parfum 100ml An aromatic and zesty charm. "What I like about verbena is its very natural, almost therapeutic character", says Amélie Bourgeois, perfumer at Flair, who proposed the idea of the very distinctive verbena to David Frossard to round off Obvious' olfactory portfolio. "It is an obvious scent that is part of our lives, our gardens, our...

We use cookies to improve your experience on our website. By continuing your browsing or closing this window, you accept the deposit of cookies.