By embracing the ideals of counterculture, Michael Partouche, also known as Dr.Mike, a musician at heart and a trained pharmacist, chose fragrance as a means of expression. From these two contrasting worlds, ROOM 1015 was born. The fragrance becomes a symbol of rebellion, drawing inspiration from musical currents, alternative philosophies and spiritualities. If counterculture has its own language, literature and sounds, ROOM 1015 - this legendary hotel room, setting for some of history’s most famous excesses - now gives it a modern scent with nostalgic contours, imbued with total freedom.
An olfactory manifesto that oscillates between the punk movement, artificial paradises, the sexual revolution and transcendental meditation.