Desires are inherently part of each of us. The sobriety of life is highly celebrated. But no matter what era we live in, desires of all kinds persist: dirty, even obscene sometimes. It is also a metaphor for the misconception of Confucian values - "We, too, are human".
Can the walls and borders of society hide our desires? A freedom so oppressed by society that everyone's individuality is compromised: Born To Stand Out seeks to combat this obscurantism through fragrances that break the codes of etiquette.